Collected semantic core. Stoped on those search query, by which users looking for different events.
Did some work which results on the trust of Yandex and Google: SSL certificate, redirect 301, setting parameters for indexing
a site in 'robots.txt
Integrated with the Tilda Yandex Webmaster platform, Google Search Console, Yandex.Metrica and Google Analytics.
Created, configured and launched advertising campaigns in Yandex. Direct and Google AdWords.