Optimized products pages - children's furniture, FTable computer table and XTable folding tables. They made up a large core of search requests.
Registered company in Yandex.Directory. The card has such useful information as: geolocation on the map, address, phone and other information about company.
The technical pages (templates, the 404th page) were closed from indexing. Enabled SSL certificate transforming the site to the secure 'https' protocol.
Created, configured and launched advertising campaigns in Yandex. Direct and Google AdWords.